Step into the joyful, rainbow-colored world of Trolls for a one-of-a-kind musical adventure at Trolls x CAMP… It all culminates with a wild, interactive car chase (in a living bus thingy called Rhonda)!
Universal Pictures and CAMP partnered to celebrate the release of Dreamworks Animation's Trolls Band Together with an unforgettable immersive experience at CAMP's "Store with the Magic Door" in New York City.
Following the success of Can You Beat The Box for Samsung, CAMP once again tapped NightLight Labs to pull off the experience's most ambitious set piece, a wild, 4-minute interactive thrill ride on the movie's unmistakable "living bus thingy," Rhonda.
NightLight's team of designers, developers, and technical artists went to town crafting this one of a kind attraction, a fully realtime game experience featuring 10 viewing windows, over a dozen control stations with haptic feedback, spatialized 7.1 audio and Counselor PA system, fully synced environmental lighting, and one gigantic Hustle Button.