NightLight Labs was proud to join the creative team behind this brand new flying theater attraction at Niagara Falls, creating media for two unique immersive screens in the ride’s pre-show experience.
For the Welcome Marquee, a curved LED video wall welcoming visitors at the main entrance and gift shop, NightLight's team worked from original footage of the falls to encapsulate the natural wonder in a mesmerizing continuous loop. Dynamic, custom nighttime looks mimicking the Falls' renowned Illumination shows are interspersed with the natural-color daytime view to ensure that guests always have a few surprises in store on their visit.
The second space, the Waterfall Room, offers guest a one-of-a-kind immersive media experience with a sculptural waterfall comprising 122 individual LED cabinets. Under the direction of Rio Mitchell, NightLight drew from sources spanning the Niagara Parks Commission archives, Hollywood film excerpts, historical newsreels, and original footage to develop a documentary featurette on the history of the Falls. The 4-minute experience highlights the push and pull of tourism, industrialization, and preservation that transformed Niagara Falls into the attraction we see today. The film is narrated by Niagara Falls-born filmmaker and explorer James Cameron.
