Sephora

An unmistakable 20-foot shopping bag anchored this daylong popup filled with thematic surprises, live performances, and branded giveaways.

NightLight worked again with experiential director Annie Saunders (previously, Every Drop Counts) to bring her vision to life by activating the bag’s iconic logo with exciting countdowns and inspirational bulletins. NightLight created realtime-rendered text animations inspired by train station split-flap boards, and also provided original sound design and scoring throughout the event.