NightLight Labs powers another one-of-a-kind Samsung pop-up experience (Can You Beat The Box previously), this time leveraging Galaxy AI on the Galaxy S24 Ultra to create an unforgettable escape room in the middle of the Yorkdale Shopping Centre.
Inside the room, guests encounter the living portrait of the late heiress Winifred Willoughby Winchester, who challenges them to solve the mystery of her last will. Voiced and controlled by a live backstage performer, the character interacts with guests in real time, prompting them and egging them on.
NightLight provided interaction development and character design for the escape room, including virtual performer control station, spatialized 5.1 audio, fully synced environmental lighting, and game clue web design.
Samsung Client
Grown-Up Concept and Producer
NightLight Labs Interactive Game Design and Development
Taylor Fabrication and Installation
Grown-Up Concept and Producer
NightLight Labs Interactive Game Design and Development
Taylor Fabrication and Installation
Yorkville Shopping Centre
Toronto - May 2024
Toronto - May 2024
